W7 Cosmetics Kiss Lipstick: Ruby Red

Here comes another instalment of my venture into braving it on the lipstick front with brighter, bolder colours. I reviewed the gorgeous Mac Flamingo lipstick and Makeup Revolution's Crime lipstick (great dupe for Mac's Show Orchid by the way) but I haven't quite been brave enough to go bright red yet, until now. With brights, I'm very wary they accentuate the fact I don't have those bright, flash, American-style pearly whites, but I'm a believer (or at least try to be) of making the most of what I have and embracing life a bit. It's too short at the end of the day, so why the helllll not wear a bright red on occasion?

W7's Kiss Lipstick in Ruby Red is the first red I've ever owned, and it's definitely a brighty! Just look at it; highly pigmented and no getting away from it. Packaging-wise, I love the way the W7 logo is embossed in the lipstick itself, and I also appreciate the lipstick colour being integrated as part of the packaging. Great for storage without having to open it to find out which colour it is!

Here's a couple of pics of the lipstick applied. I felt quite brave wearing this out, and I think I felt a few eyes on me on occasion, so I hope it was for a good reason and not a 'what IS she thinking?' kinda reason.

In terms of the formula, it's smooth and relatively creamy in application, but after a short while I did feel it was slightly drying and my lips felt like they needed a bit of moisture. However, I cannot fault the longevity of the colour. It lasted all damn day, even after drinking coffee and munching on a bratwurst (I live on the German/Swiss border in case you're pulling a 'why bratwurst?' face).

All in all, the vivid bright shade and long-lasting factor of this lipstick has really won me over. I felt good wearing it, and it's definitely helping me in my bright-lips mission. I thought it was great and definitely worth the £4.95 it costs. 

Do you like this lipstick? Have you tried W7 products before? I'd love to hear what you think!

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*sent to me free of charge for review purposes